Poplar Bluff Regional Medical Center Receives Prestigious Baby-Friendly Designation
10/29/2024
POPLAR BLUFF, MO, October 29, 2024 –– Poplar Bluff Regional Medical Center (PBRMC) is proud to announce that it has achieved the highly prestigious international Baby-Friendly designation after a rigorous review process conducted by Baby-Friendly USA, the organization responsible for bestowing this certification in the United States.
This distinguished honor demonstrates that PBRMC is adhering to the highest standards of care for breastfeeding mothers and their babies. These standards are built on the Ten Steps to Successful Breastfeeding, a set of evidence-based practices recommended by the World Health Organization (WHO) and the United Nations Children's Fund (UNICEF) for optimal infant feeding support in the precious first days of a newborn’s life.
The positive health effects of breastfeeding are well documented and widely recognized by health authorities throughout the world. For example, the Surgeon General’s 2011 Call to Action to Support Breastfeeding stated that “Breast milk is uniquely suited to the human infant’s nutritional needs and is a live substance with unparalleled immunological and anti-inflammatory properties that protect against a host of illnesses and diseases for both mothers and children.”
PBRMC joins a growing list of more than 20,000 Baby-Friendly hospitals and birth centers throughout the world, 560 of which are in the United States. These facilities provide an environment that supports breastfeeding while respecting every woman’s right to make the best decision for herself and her family.
“We are extremely proud to be recognized for the hard work of our team members throughout the Baby-Friendly process,” said Carla Rider, DNP, PBRMC’s chief nursing officer. “PBRMC is committed to providing the support, education and resources moms need to successfully initiate breastfeeding and continue breastfeeding when they leave our care.”
About Baby-Friendly USA
As the accrediting body and national authority for the Baby-Friendly Hospital Initiative (BFHI) in the United States, Baby-Friendly USA is responsible for upholding the highest standards in infant feeding care by coordinating and conducting all activities necessary to confer the prestigious Baby-Friendly designation and ensure the widespread adoption of the BFHI in the US. Learn more about Baby-Friendly USA and the BFHI at www.babyfriendlyusa.org.
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